Acheta
Acheta covers surveillance systems, network infrastructure, custom software and hardware supply. Four quite different businesses under one name, and a site whose job was to make them read as a single company.
- Client
- Acheta
- Sector
- IT services
- Role
- UI Design
- Platform
- Web
The problem
A broad service list is a liability. Read quickly, it says a company will take any work going, which implies real expertise in none of it. Acheta also serves homes and businesses at once, and those two arrive with completely different questions.
Approach
Lead with what each service buys you rather than what it is called. A homeowner is not shopping for surveillance infrastructure, they want to know what happens when nobody is in. Naming the outcome first lets one site speak to both audiences without splitting into two.
What I did
- Grouped four service lines into a structure that reads as one company
- Wrote hierarchy around outcomes rather than category labels
- Designed distinct routes for residential and commercial visitors without duplicating the site
- Designed the responsive layout and interface